Supply chain solution for fast in-store deliveries from France to Eastern Europe

Business Case

Company: Camaïeu

Logistics solutions: Road Transport, Warehousing

Based in the North of France, the Fast-Fashion chain Camaïeu was looking to harmonise its logistics services in five Central and Eastern European Countries (CEEC) in an effort to eliminate recurring problems.


  • ONE logistics service provider to ensure a daily delivery service from France to its stores spread across 5 Eastern European countries
  • Fast  & reliable deliveries to deliver store and final customer satisfaction
  • Cost effective solution


  • Stores satisfaction
  • Single point of contact
  • 99.3% on time deliveries

GEFCO Solution

  • Single point of contact responsible for the entire supply chain, from international transport to in-store distribution, as well as on-site logistics operations
  • International transport from France to Eastern Europe: Direct FTL with double drivers 
  • JIT in-store deliveries from France: 48 H to 4 days (PL: 2 days, CZ and SK: 3 days, HU & RO: 4 days)
  • Domestic distribution: In a 30 min time slot before store ‘s opening or closing
  • On-site Logistics operations: Labelling / repacking, Cross-docking, return management
  • POD management
  • IT solutions

Reliable deliveries: our first criterion

Stéphane Lefebvre, supply chain managing director for the Camaïeu group: "GEFCO provided our company with a single point of contact responsible for the entire , from international transport to in-store distribution, as well as on-site logistics. The primary objective was to manage flow variations without delaying deliveries, all while maintaining a competitive price. GEFCO offered us effective solutions, including double crew vehicle and post manufacturing schemes for relabelling and repackaging operations. 97.5% of deliveries are made within the given time limit of 30 minutes before store opening and closing times, and the relabelling quality rate has reached 99.99%. This reliability is a real asset for our group, because in addition to the financial gain, it is the quality of our store deliveries that helps our company thrive."

108 stores


16,000 items

daily delivered


shipments per month